CONTEST RULES

Find out everything about the Video Awards contest

On May 3, 2022, we shall gather at Victory Church behind the Lakeland Square Mall for the Polk County version of Academy Awards Night. The Video Awards Ceremony is a star-studded gala at which we honor the best in TV production from around our district. This multimedia extravaganza will include lavish praise, enthusiastic applause, childish shouts of glee, certificates, and trophies. In accordance with the evening’s importance, please honor yourself and your school by dressing as formally as possible.

Our ceremony has two programs. At 5 p.m. we shall honor all of our elementary schools, and at approximately 7 p.m. we shall celebrate the success of our middle and high schools.

All TV production teams and their teachers are encouraged to attend so we can celebrate our successes together and so that everyone can see what other schools are doing. Parents are also welcome, but students will be held responsible for their parents’ behavior. Even administrators will be admitted.

Schools may enter videos in any or all of 10 categories but may submit only one entry per category per school.

Judging will be based on recognized television production standards as described in the ITV Best Practices document. This document, as well as copies of the specific scoring sheets that judges will use to evaluate videos, is posted in the Video Awards section of the ITV website: http://itv.polk-fl.net/video-awards/

While technical merit (sound, lighting, editing, etc.) is very important, a strong emphasis will again be placed on creativity. One school may enjoy an equipment or facility advantage over another, but people are creative, not equipment.

Honorees for television production students of the year should be leaders who are in good standing in all their classes. Students honored by their schools will be presented with medallions and certificates and will assist in the distribution of category awards during the ceremony.

  • All entries must be uploaded as separate h.264 .mp4 movies to ITV’s Video Awards server. If a category involves more than one clip, put all the clips in the same movie, but use graphics between clips to separate them (Clip One, Clip Two, etc.). Put no more than 5 seconds of black between clips. Entries with no clip number graphics will be considered one clip and not eligible to be judged.
  • Put any credits at the end rather than the beginning of your entry.
  • Slate Graphics
    • 5 seconds before each video entry begins, identify on-screen the school, the category, and the title.
    • In category 1, identify the date the news show aired.
    • Every video entered in categories 2, 3, 7, 8, 9, and 10 must have a title.
    • In categories 4, 5 & 6, instead of a title, identify the anchors’ names.
  • Only school board personnel, currently enrolled students, and school board equipment may be used in the production of all videos, although people outside a school may be used as on-screen talent in creative entries like music videos, commercials, and short films. Home video and computer equipment is also acceptable, but professional recording, editing facilities, or equipment may not be used. ITV personnel cannot provide hands-on production of entries however, schools may request ITV’s assistance with aerial footage and is admissible.
  • All entries in categories 2 through 10 must have been produced after March 13th, 2020.
  • News Shows entered in category 1 must have aired as-is during the 2020-2021 school year. Do not alter a News Show after airing it to make it look better for the contest.
  • Schools planning to enter categories 4, 5, or 6 must enter the News Show category.
  • Entries that contain a language other than English must have subtitles.

To facilitate the judging process in a timely manner, submission deadlines have been put in place to encourage schools to work on entries throughout the year. Please pay attention to the dates and days of the week as the due dates are not all on a Friday!

Video entries must be submitted by the following dates:

Due DateCategories Due
Thursday, December 16, 2021News Show 1 (Cat 1)
Tuesday, February 18, 2022Commercial (Cat 2)
Friday, March 18, 2021News Show 2 (Cat 1)
Music Video (Cat. 3)
Male Announcer (Cat. 4)
Female Announcer (Cat. 5)
Announcing Team (Cat. 6)
Technical Mastery (Cat. 7)
Documentary (Cat. 8)
Instructional Academic Video (Cat 9)
Short Film (Cat. 10)
Student of the Year

The judges will identify those entries that meet a threshold of 70% of best practices for each category. This group of entries will be labeled as Outstanding and there is no limit as to the number chosen as Outstanding.

The entry for categories 2-10 with the highest overall score from the Outstanding group will earn a Best designation and receive special recognition at the ceremony. The only category that will have more than one school recognized for top honors is Daily News Show.

A special designation of Judges’ Award for Excellence will be awarded to the runners-up in all tie-breaking situations in categories 2-10.

TV production crews who produce a Best entry will come to the stage at the Ceremony with two spokespersons allowed to step to the microphone. Those students who are not dressed for the occasion or who are chewing gum are asked not to speak. Inappropriate remarks may result in the revocation of an award and/or disciplinary action. This is a very public event that gives our entire school system a chance to shine.

Three tiers of winners will be chosen in Categories 2-10:

  • Best (the entry that averages the highest score in all rounds of judging)
  • Judges’ Award of Excellence (entries placing first in any round of judging)
  • Finalist (entries averaging 80% and up)
  • Outstanding (entries averaging 70-79%)

Entries awarded the rank of Finalist or higher will be recognized at the Video Awards Ceremony by means of a short video with accompanying graphics.

Outstanding entries will be recognized at the Video Awards Ceremony by means of a graphic after the category winner is announced and the winning clip shown.

Note: All entries are subject to earning a Judges’ Award of Excellence, regardless of the average score. For example: If an entry earns an average score of 75%, but came in first in any round of judging, that entry earns a Judges’ Award, not an Outstanding.

Best in Show will be determined by adding up the following:

Category 1PointsCategories 2-10Points
Superior7Best5
Excellent6Judge's Award4
Outstanding5Finalist3
Entry4Outstanding2
Entry1

The following method will be used to break ties for Best in Show:

  1. News Show Ranking (if still tied see #2)
  2. Total Number of Bests (if still tied see #3)
  3. Total Number of Judges’ Awards (if still tied see #4)
  4. Total Number of Finalists (if still tied see #5)
  5. Total Number of Outstandings (if still tied see #6)
  6. Total Number of top rankings in each round of judging for the entire contest

Download a PDF of all category Judging Rubrics.

Max Runtime: 8-minutes, including credits and/or bloopers
Due Dates:

  • News Show 1: 12/16/21
  • News Show 2: 3/18/22

News shows are the focal point of school television production. Videos entered in this category must include actual daily news shows, which were broadcast as is over a school’s closed-circuit television system during the current school year. Do not submit shows that are more than 8 minutes long. The 8-minute deadline includes credits and bloopers. The scores will be determined by averaging the three shows that are submitted.

Judging Rubric 

  • Motivational Power (25%)
  • Technical Merit (25%)
  • Graphics (25%)
  • Comprehensiveness (25%)

Three tiers of winners will be chosen:

  1. Superior (all schools averaging 90% or higher)
  2. Excellent (all schools averaging 80-89%)
  3. Outstanding (all schools averaging 70-79%)

Schools should include at least one academically oriented news package within their news show a minimum of two days per week.

Max Runtime: 30- or 60-seconds.
Due Date: 2/18/22

Videos entered in this category should promote any school activity or worthwhile cause, including sporting events or teams, club functions, field days, yearbook purchases, library/media center use, fundraising, public service, or any other school/community functions.

Judging Rubric

  • Motivational Power (25%)
  • Clarity of Sales Message (25%)
  • Creativity (25%)
  • Technical Merit (25%)

Max Runtime: 5-minutes
Due Date: 3/18/22

Videos entered in this category should combine any style of music with a selection of video scenes smoothly edited together. Music videos need not tell a story or make a point, although many times having them do one or the other does make them more entertaining. Entries involving original songs performed by students often score higher if the singing or instrumentation is good.

Judging Rubric 

  • Creativity (50%)
  • Artistic match between music and video (20%)
  • Technical Merit (30%)

The use of software like Garage Band, Soundtrack, media like Digital Juice, and web sites like www.freeplaymusic.com  and www.videoblocks.com are sites to find music.

Although software like Garage Band and Soundtrack, and some pay-for-media sources like Digital Juice and videoblocks.com have no copyright restrictions, beware that other sources of music, such as www.freeplaymusic.com and www.youtube.com include varying levels of usage restrictions. Some music sources, for instance, demand fees if their music is going to be entered in a competition, broadcast on the Internet or cable, or played at a live performance. Although our competition is non-profit and offers no cash prizes, our ceremony is indeed a live performance and we are definitely simulcasting and replaying it on cable and on the Internet.

  • If you plan to pattern the music video after the artist’s performance of the song, written copyright permission is required.
  • If you plan to use a karaoke version of a song, written Copywrite permission is required from the karaoke version’s Copywrite holder
  • There will be no bonus points awarded for original music videos.

Clip Information: 5 clips of the same male announcer
Due Date: 3/18/22

*Schools entering this category must enter the News Show category.

A sense of humor can be a positive attribute for any announcer but beware of distracting silliness. Showing your nominee in a variety of settings is strongly encouraged because doing so demonstrates versatility, strength for any announcer. Clips should be approximately 1-2 minutes each. Please edit out sections of the clips where other people are talking or where the announcer is not on the screen. Arrange the clips in order, with clip 1 providing the strongest evidence of the announcer’s skills. Avoid showing anchor team clips.

Judging Rubric 

  • Eye Contact (25%)
  • Enthusiasm/Personality (25%)
  • Versatility (25%)*
  • Voice Inflection, Speaking Rate, and Clarity (25%)

*See Versatility section for examples and explanation

Clip Information: 5 clips of the same female announcer
Due Date: 3/18/22

*Schools entering this category must enter the News Show category.

A sense of humor can be a positive attribute for any announcer but beware of distracting silliness. Showing your nominee in a variety of settings is strongly encouraged because doing so demonstrates versatility, strength for any announcer. Clips should be approximately 1-2 minutes each. Please edit out sections of the clips where other people are talking or where the announcer is not on the screen. Arrange the clips in order, with clip 1 providing the strongest evidence of the announcer’s skills. Avoid showing anchor team clips.

Judging Rubric 

  • Eye Contact (25%)
  • Enthusiasm/Personality (25%)
  • Versatility (25%)*
  • Voice Inflection, Speaking Rate, and Clarity (25%)

*See Versatility section for examples and explanation

Clip Information: 5 clips of the same announcing team
Due Date: 3/18/22

*Schools entering this category must enter the News Show category.

The key in this category is a natural, unforced interaction between the anchors, but avoid silly or sarcastic bantering. Clips should be approximately 1-2 minutes each. Arrange the clips in order, with clip 1 providing the strongest evidence of the announcers’ skills.

Judging Rubric 

  • Eye Contact (20%)
  • Enthusiasm/Personality (20%)
  • Voice Inflection (20%)
  • Team Interaction (40%)

Max Runtime: 3-minutes
Due Date: 3/18/22

On-air talent is just a small piece of a large puzzle that makes a great video. The goal of this category is to recognize the hard work and dedication of those behind-the-scenes students who make our program possible. Entries may be from any genre or style and will be judge solely on technical merit. Let your student’s imaginations run wild with this exciting category.

Judging Rubric 

  • Video and Sound Editing – 30%
  • Cinematography – 30%
  • Production Value – 40%

Max Runtime: 8-minutes
Due Date: 3/18/22

Documentaries include videos that deal with sports seasons, programs, people, places, and issues. Traditionally, documentaries that deal with larger social issues and topics outside the school setting seem to have a better chance of winning if they are produced well.

Judging Rubric 

  • Comprehensiveness (25%)
  • Clarity and Organization (25%)
  • Importance of Topic (25%)
  • Technical Merit (25%)

Max Runtime: 5-minutes
Due Date: 3/18/22

Entries in this category should promote an academic standard by hooking students into a lesson. For example, Bill Nye the Science Guy uses creative approaches to explain the fundamentals of science, Reading Rainbow promotes the love of reading with creative book reports presented by students. Students are encouraged to collaborate with academic-area teachers so these videos must be tied to a specific standard and used in classrooms.

Judging Rubric 

  • Curriculum Reinforcement (50%)
  • Creativity (25%)
  • Technical Merit (25%)

Max Runtime: 10-minutes
Due Date: 3/18/22

Films should tell a narrative story utilizing the standard three-act structure: a beginning, middle, and end. Make sure that all dialogue is clearly heard and be realistic about limited human attention spans. Remember, these short films are being produced for a school audience, so exercise restraint when choosing topics or shooting scenes. Entries in this category may be comedies, dramas, computer animations, or non-computer animations. Videos should be produced in good taste and have the approval of the school’s administration.

Judging Rubric 

  • Script/Continuity/Storytelling (25%)
  • Acting (25%)
  • Entertainment Value (25%)
  • Technical Merit (25%)

Written permission from copyright holders is required for entries that include copyrighted songs or videos. The Fair Use provision of U. S. copyright law does allow schools to incorporate portions of songs as long as those portions are less than 10% of the original. Regardless of length, copyrighted music may not make up the entire sound track of an entry without written permission.

The online entry submission form includes a place for attaching permission documentation. That form also includes a place to indicate that an entry has no copyrighted content.  Please remember that entries cannot be accepted without this documentation. ASCAP is a source that can help you locate where to apply for permission to use a copyrighted song: https://www.ascap.com/home/ace-title-search/index.aspx

Enter the name of the song in the search bar, and contact information should appear for that song. When you do make contact, ITV recommends using every communication avenue possible, including telephone calls, e-mails, and US Mail. Keep written records of your attempts and continue to contact them until you have received a written reply. ITV also recommends that students and their parents get involved in the effort to acquire permission.

In your application for permission to use a song, spell out the details of how you will be using it for a non-profit school project and that you’re teaching students how to edit, write and plan a video production. Attaching a storyboard might help. Indicate that this video is being entered in a local contest that broadcasts winning entries on the Internet and on the local government television channels.

Music can also be purchased from companies like Digital Juice and Storyblocks.com, and can be downloaded from Web sites like www.freeplaymusic.com but read all use guidelines carefully to ensure you are complying with any restrictions. Most pieces have some type of restriction for free use along with paid usage by use case.

YouTube is another popular source of music content and is subject to copyright law. Contact information for the YouTube channel’s owner is usually found in the About section of the channel’s main page.

The best way to avoid the challenge of applying for written copyright permission is to use programs like GarageBand and Logic. Students may use either program to create their own music. Student bands and school music groups may also write and perform their own music.

Creating original digital content is an important 21st-century skill. The International Society for Technology in Education (ISTE) also identifies the importance of teaching students respect for the creative property of others.

Pictures and videos downloaded from the Internet for use in news shows, documentaries, and the anchor categories do not need written permission because of standard news industry practices. However, these videos and pictures will still need to be cited during the end credits. ITV encourages students and teachers to take their own pictures or create their own drawings where possible.

The Television Production Student of the Year (SOTY) application must be submitted online by 4 p.m. Friday, March 18, 2022 at the following link: https://pcpsva.secure-platform.com. Once logged in, click Submit an Entry, then select Student of the Year from the Category list.

The form will require you to submit a digital, close-up picture of your student in the .jpg, .gif, or .bmp format. This picture should be taken or scanned at nothing smaller than 1024 X 768 pixel resolution so that the picture appears in high quality in our program. Also, ensure that lighting is adequate. An audio recording of the student pronouncing his or her name is required.

In the space provided in the online form, write a short 3-5 – sentence letter of recommendation indicating why this student is your school’s choice for the student of the year honor. Focus the recommendation on the student’s character and skill in television production. This letter will be included in the program.

Our SOTYs will again play a prominent role in the ceremony, including opening the envelopes announcing the Best of each category

It is very important that your SOTY be at the ceremony and be willing to participate in the evening’s events. Please explain how they will participate to ensure they are comfortable with being on stage. Also, please confirm the May 2, 2022 ceremony date with parents, who are of course, also strongly encouraged to attend. We ask that you not choose a student who cannot participate in the ceremony.

The Grand Recognition Award is given to schools that adhere to ITV Best Practices of a School ITV Program.

In order to determine points for Best Practice #4, schools must complete the ITV Contact Questionnaire at the beginning of the school year. If no completed questionnaire is received, schools will only receive 12 points for a single ITV Contact at the school. Should another teacher join your school’s team, it shall be the responsibility of the main ITV Contact to inform the ITV department so the questionnaire can be edited to include the additional team member.

Points are awarded by the following criteria:

Best PracticeDescriptionPoints
1Each school produces a news show a minimum of three days per week that is made available to everyone in the school, utilizing a web delivery or closed-circuit system, as a means of communication on a daily basis except for announcements of an emergency nature.25
2News shows follow 70% ITV’s published Best Practices, preferably taped or computer generated because of the potential quality computer editing provides. Three of these shows are then entered in the district’s Video Awards competition so that they may be effectively evaluated.25
An Outstanding News Show designation in Video Awards receives full points.
3Each school produces other videos, especially of an instructional nature, at least two of which are also entered in the district’s Video Awards competition so that they may be effectively evaluated.25
Two categories, in addition to the News Show, must be entered in Video Awards to receive points.
4Schools are strongly encouraged to form ITV teams of adults so that the responsibility for using the TV studio and producing the news show does not fall on the shoulders of any one person. This team could consist of a media specialist, network manager, lab manager, regular classroom teacher, music teacher, art teacher, etc. The school should form an ITV Committee with member representation from all departments.12 points for a single ITV Contact and an additional
13 points for a team of 2 or more

The Grand Recognition Award is given to schools that adhere to ITV Best Practices of a School ITV Program.

In order to determine points for Best Practice #4, schools must complete the ITV Contact Questionnaire at the beginning of the school year. If no completed questionnaire is received, schools will only receive 12 points for a single ITV Contact at the school. Should another teacher join your school’s team, it shall be the responsibility of the main ITV Contact to inform the ITV department so the questionnaire can be edited to include the additional team member.

Points are awarded by the following criteria:

Best PracticeDescriptionPoints
1Each school produces a news show a minimum of three days per week that is made available to everyone in the school, utilizing a web delivery or closed-circuit system, as a means of communication on a daily basis except for announcements of an emergency nature.15
2News shows follow 70% ITV’s published Best Practices, preferably taped or computer generated because of the potential quality computer editing provides. Three of these shows are then entered in the district’s Video Awards competition so that they may be effectively evaluated.15
An Outstanding News Show designation in Video Awards receives full points.
3Each school produces other videos, especially of an instructional nature, at least two of which are also entered in the district’s Video Awards competition so that they may be effectively evaluated.10
Two categories, in addition to the News Show, must be entered in Video Awards to receive points.
4Secondary schools have at least one TV production class open to all grade levels. The model is at least three middle school classes, one per grade level, and four high school classes, one per grade level. The continuing success of the program depends on students who return to take all three (middle) or four (senior) years of TV production.20
Middle – 10 points for first class and 5 points for each additional class up to three classes
Senior - 5 points for each class up to four classes
5Secondary schools will follow the state-mandated DVP/DVT curriculum utilizing the Moodle Learning Management System (LMS), SharePoint, Google Classroom, OneNote or another district supported LMS. Teachers may customize the district-created DVP/DVT course while maintaining the DVP/DVT curriculum.20
6Schools will actively engage students in acquiring industry-level certifications through preparation, practice, and certification.20
10 Certifications =
1 point

Versatility in regards to the Video Awards Competition is anything that sets your male and female anchor entries apart from the other entries. The options for versatility are wide-open for interpretation under the judging rules. So, this is meant to assist you and your students with understanding what versatility means in regards to your entries.

Versatility includes but is not limited to:

Filming locations – Get out of the studio and even off-campus and show your anchor in a variety of locations. A quality of great on-air talent is the ability to work no matter the environment. This is especially important during interviews. For instance, your anchor is reporting on location at the Sheriff’s office, interviewing Grady Judd. Which would be a better option for an interview? Inside his office or inside the Emergency Command Center? In this case, the command center would be the most interesting option. Your audience knows what the inside of an office looks like and quite frankly they are boring. However, taking viewers into places they themselves will most likely never see, elevates your interview or report to a higher level of professionalism and makes it more interesting to watch.

The simplest way to gain access to these areas is to simply ask for a tour of the facility when setting up the interview or when requesting access to the location. Most folks will jump at the chance to show off their place of business. You can even ask if you can film all or part of the tour in order to have b-roll for your segment! Two birds, one stone.

Even on-campus filming locations can be interesting. Lunch announcements can be made from inside with kitchen or reports on health and fitness can be filmed on the PE field. Have an announcement about the recent butterfly garden installed on campus? Film a segment in the garden instead of showing just b-roll or pictures.

Note: One trend we are seeing in many entries is a still photo of a school hallway or other location around campus used as the chroma keyed background image. Please discontinue this practice. Chroma key is a way to place your anchors in interesting locations, but if it’s just a location on your school’s campus, especially the hallway right outside the studio, strongly consider filming the segment on location.

Costumes – Audiences love when anchors show off their personality. The use of costumes while reporting the news, will showcase your anchor’s personality and will help with “buy-in” from the audience. Anything, you can do with wardrobe is considered costuming.

For instance, if an anchor is on location at a Halloween or event, have them in a costume. Likewise, if they are reporting from a farm, have them in overalls and a straw hat.

Even if you are on campus, costumes can still be utilized. Reporting on the lunch, wear a chef’s hat. Have a themed show such as Thanksgiving or Veteran’s Day? Dress your anchors in clothing or costumes appropriate for those topics.

Skits/Music Videos – Utilizing skits and music videos in your news shows can elevate your anchor and your show to another level. The use of short film techniques such as scriptwriting and acting will give your anchors a chance to showcase their personality in a big way.

The most important thing to remember when doing this is that your first job is to report the news, not make a short film or music video. Writing the script correctly with regard to this stipulation is difficult, but worth the effort to your viewers.

Because of this difficulty, use the “make once, use many” mindset. Need an Instructional Academic Video? Produce your video as a music video with your anchor as the talent. This can double as both your Instructional Academic Video or Music Video entry and a clip for your anchor.

Traditional News – Don’t forget that traditional news segments such as behind the news desk, stand-ups in front of a green screen, or interviews around campus are considered part of versatility as well. For competition purposes, it is recommended to limit their use as including too many will limit your anchor’s versatility score.