CONTEST RULES

Find out everything about the Video Awards contest

On May 2, 2023, we shall gather at Victory Church behind the Lakeland Square Mall for the Polk County version of Academy Awards Night. The Video Awards Ceremony is a star-studded gala at which we honor the best in TV production from around our district. This multimedia extravaganza will include lavish praise, enthusiastic applause, childish shouts of glee, certificates, and trophies. In accordance with the evening’s importance, please honor yourself and your school by dressing as formally as possible.

Our ceremony has two programs. At 5 p.m. we shall honor all our elementary schools, and at approximately 7 p.m. we shall celebrate the success of our middle and high schools.

All TV production teams and their teachers are encouraged to attend so we can celebrate our successes together and so that everyone can see what other schools are doing. Parents are also welcome, but students will be held responsible for their parent’s behavior. Even administrators will be admitted.

Schools may enter videos in any or all categories but may submit only one entry per category per school.

Judging will be based on recognized television production standards as described in the ITV Best Practices document. This document, as well as copies of the specific scoring rubrics that judges will use to evaluate videos, is posted in the Video Awards folder of the ITV Contact Day Schoology course and in the Video Awards section of the ITV website: https://itv.polk-fl.net/video-awards/

While technical merit (sound, lighting, editing, etc.) is very important, a strong emphasis will again be placed on creativity. One school may enjoy an equipment or facility advantage over another, but people are creative, not equipment.

Honorees for television production students of the year should be leaders who are in good standing in all their classes. Students honored by their schools will be presented with medallions and certificates and will assist in the distribution of category awards during the ceremony.

  • All entries must be uploaded as separate h.264 .mp4 movies to ITV’s Video Awards server. If a category involves more than one clip, put all the clips in the same movie, but use graphics between clips to separate them (Clip One, Clip Two, etc.). Put no more than 5 seconds of black between clips. Entries with no clip number graphics will be considered one clip and not eligible to be judged.
  • Put any credits at the end rather than the beginning of your entry.
  • Slate Graphics
    • 5 seconds before each video entry begins, identify on-screen the school, the category, and the title.
    • In category 1, identify the date the news show aired.
    • Entries in all other categories must have a title.
      • For the On-Screen Talent category, instead of a title, identify the anchors’ names.
  • Only school board personnel, currently enrolled students, and school board equipment may be used in the production of all videos, although people outside a school may be used as on-screen talent in creative entries like music videos, commercials, and short films. Home video and computer equipment are also acceptable, but professional recording, editing facilities, or equipment may not be used. ITV personnel cannot provide hands-on production of entries however, schools may request ITV’s assistance with aerial footage which is admissible.
  • News Shows entered in category 1 must have aired as-is during the 2022-2023 school year. Do not alter a News Show after airing it to make it look better for the contest.
  • Entries in all other categories must have been produced after March 18th, 2022.
  • Schools planning to enter the On-screen Talent category must enter the News Show category as well.
  • Entries that contain a language other than English must have subtitles.

To facilitate the judging process in a timely manner, submission deadlines have been put in place to encourage schools to work on entries throughout the year. Please pay attention to the dates and days of the week as the due dates are not all on a Friday!

Video entries must be submitted by the following dates:

Due DateCategories Due
Monday, December 12, 2022News Show 1
Friday, February 17, 2023Commercial
Thursday, March 9, 2023News Show 2
Music Video (Secondary only)
On-Screen Talent
Instructional Academic Video
Sportscasting (Secondary only)
Documentary
Short Film
Student of the Year

Judging will be based on the criteria listed for each category. Entries earning a minimum score of 70% will be labeled as Outstanding and there is no limit as to the number chosen as Outstanding.

The entry for categories 2-6 (elementary) and 2-8 (secondary) with the highest overall score from the Outstanding group will earn a Best designation and receive special recognition at the ceremony. The only category that will have more than one school recognized for top honors is Daily News Show.

A special designation of Judges’ Award for Excellence will be awarded to the runners-up in all tie-breaking situations in categories 2-6 (elementary) and 2-8 (secondary).

TV production crews who produce a Best entry will come to the stage at the Ceremony with two spokespersons allowed to step to the microphone. Those students who are not dressed for the occasion or who are chewing gum are asked not to speak. Inappropriate remarks may result in the revocation of an award and/or disciplinary action. This is a very public event that gives our entire school system a chance to shine.

Three tiers of winners will be chosen in Categories 2-6 (elementary) and 2-8 (secondary):

  • Best (the entry that averages the highest score in all rounds of judging)
  • Judges’ Award of Excellence (entries placing first in any round of judging)
  • Finalist (entries scoring 80% and up)
  • Outstanding (entries scoring 70-79%)

Entries awarded the rank of Finalist or higher will be recognized at the Video Awards Ceremony by means of a short video with accompanying graphics.

Outstanding entries will be recognized at the Video Awards Ceremony by means of a graphic after the category winner is announced and the winning clip is shown.

Note: All entries are subject to earning a Judges’ Award of Excellence, regardless of the final score. For example: If an entry earns a score of 75%, but came in first in any round of judging, that entry earns a Judges’ Award, not an Outstanding.

Best in Show will be determined by adding up the following:

Category 1PointsCategories 2-10Points
Superior7Best5
Excellent6Judge's Award4
Outstanding5Finalist3
Entry4Outstanding2
Entry1

The following method will be used to break ties for Best in Show:

  1. News Show Ranking (if still tied see #2)
  2. Total Number of Bests (if still tied see #3)
  3. Total Number of Judges’ Awards (if still tied see #4)
  4. Total Number of Finalists (if still tied see #5)
  5. Total Number of Outstandings (if still tied see #6)
  6. Total Number of top rankings in each round of judging for the entire contest

Download a PDF of all category Judging Rubrics.

Max Runtime: 8-minutes, including credits and/or bloopers

  • Schools should produce news shows a minimum of three days per week, although exceptions for special circumstances are allowed.
  • Schools producing news shows two or fewer days per week on a regular basis are not eligible to enter the category.
  • Schools should include at least one academically oriented news package within their news show a minimum of two days per week.
  • Must be produced during the 2022-2023 school year.

Due Dates:

  • News Show 1: 12/12/22
  • News Show 2: 3/9/23

News shows are the focal point of school television production. Videos entered in this category must include actual daily news shows, which were broadcast as is to the school during the current school year. The scores will be determined by averaging the two shows that are submitted.

Judging Rubric (for specific criteria, download the Daily News Show Rubric Word Document)

  • Motivational Power (25%)
  • Technical Merit (25%)
  • Graphics (25%)
  • Comprehensiveness (25%)

Three tiers of winners will be chosen:

  1. Superior (all schools averaging 90% or higher)
  2. Excellent (all schools averaging 80-89%)
  3. Outstanding (all schools averaging 70-79%)

Max Runtime: 30- or 60-seconds.
Due Date: 2/17/23

Videos entered in this category feature thirty- to sixty-second commercials. These commercials can promote any school activity, including sporting events, club functions, field days, yearbook purchases, media center use, fundraising, etc., Or, they may be public service announcements for worthwhile activities like donating blood or volunteering for the Red Cross.

Judging Rubric

  • Motivational Power (25%)
  • Clarity of Sales Message (25%)
  • Creativity (25%)
  • Technical Merit (25%)

Judging Rubric Chart:

Criteria   20-25   16-20   11-15   6-10   1-5
Motivational Power The call to action is clear and elicits the audience to act with clear direction. The call to action is clear, the audience wants to act but is confused about want they need to do. Call to action is clear but does not provoke a response by the audience. The call to action is not clear. No call to action.
 
Clarity of Sales Message Message is clear, easily identifiable, and easily understandable by the audience. The message is somewhat vague but can be easily identifiable by the audience. The message is vague and cannot be easily identified by the audience. The message is vague and cannot be identified by the audience at all. No discernible message.
 
Creativity The entry is original and unique in its approach to the product or issue. The entry has some original thought and is moderately creative in its approach to the product or issue. The entry has little originality but has somewhat creative aspects. The entry is not original but has somewhat creative aspects. The entry is not original and has no creative aspects.
 
Technical Merit
Criteria   5   4   3   2   1
Sound No sound issues One or two moments of sound issues but does not detract from the entry Sound issues are present throughout but is watchable Sound is severely distorted and is incomprehensible No Sound
 
Tripod Tripod used throughout the entry, no issues with framing, at least one creative shot Tripod used throughout the entry, no issues with framing, creative shot attempted with little success Tripod used inconstantly and/or one or more issues with framing, no creative shots attempted Tripod used rarely but is otherwise still watchable. No tripod used
 
Lighting Proper lighting throughout entire entry Lighting is correct, but one or two issues are present Proper lighting inconsistent Lighting is poor but is still watchable Major lighting issues, entry unwatchable
 
Editing Editing is clearly purposeful, contextualized, and enhances viewing. Editing is purposeful, but one or two editing decisions negatively impact viewing. Editing contains improper edits and/or jump cuts with little purpose which negatively impacts viewing. Editing is limited to graphic inserts with little or no attempt at editing video and/or audio. Editing is very limited, or video is unedited, which negatively impacts viewing.
 
Graphics Graphics are placed correctly with no other issues. Graphics placement, information, fonts and colors are correct but have spelling mistakes. Graphics placement, information, and spelling are correct but incompatible fonts and/or colors are used. Graphics are placed inconstantly throughout No Graphics used.

Max Runtime: 5-minutes

  • Although software like Garage Band and Soundtrack, and some pay-for-media sources like Digital Juice and videoblocks.com have no copyright restrictions, beware that other sources of music, such as www.freeplaymusic.com and www.youtube.com include varying levels of usage restrictions. Some music sources, for instance, demand fees if their music is going to be entered in a competition, broadcast on the Internet or cable, or played at a live performance. Although our competition is non-profit and offers no cash prizes, our ceremony is indeed a live performance and we are definitely simulcasting and replaying it on cable and on the Internet.
  • If you plan to pattern the music video after the artist’s performance of the song, written copyright permission is required. There will be no bonus points awarded for original music. Failure to obtain copyright permission will result in disqualification from the category.
  • If you plan to use a karaoke version of a song, written copyright permission is required from the karaoke version’s copyright holder. Failure to obtain copyright permission will result in disqualification from the category.

Due Date: 3/9/23

Videos entered in this category should combine any style of music with a selection of video scenes smoothly edited together. Music videos need not tell a story or make a point, although many times having them do one or the other does make them more entertaining. Entries involving original songs performed by students often score higher if the singing or instrumentation is good.

Judging Rubric 

  • Visual Interpretation (25%)
  • Creativity (50%)
  • Technical Merit (25%)

Judging Rubric Criteria

Criteria  

20-25

  16-20   11-15   6-10  

1-5

Visual Interpretation Visuals expertly represent the mood or message of the song and link the images to the music, with a strong connection to the message. Visuals represent the mood or message of the song and link the images to the music, with a weaker connection to the message. Visuals represent the mood or message of the song and link the images to the music, but the overall message is lost. Visuals poorly represent the mood or message of the song. An attempt was made to link the images to the music, but the overall message is lost. Visuals do not represent the mood or message of the song with

no attempt to link the images to the music.

 
   

41 – 50

  31 – 40   21 – 30   11 – 20  

1 – 10

Creativity The entry has a unique perspective, creatively displaying the meaning or alternative meaning of the song within a narrative style. The entry follows a narrative style and attempts to interpret the song visually in a creative way. The entry attempts to follow a narrative style of filmmaking. Entry is a montage of various shots of talent singing or dancing to the music. Entry is a montage of photos with music.
 

Technical Merit

Criteria  

5

  4   3   2  

1

 
Sound No sound issues One or two moments of sound issues but does not detract from the entry Sound issues are present throughout but is watchable Sound is severely distorted and is incomprehensible No Sound
 
Tripod Tripod used throughout the entry, no issues with framing, at least one creative shot Tripod used throughout the entry, no issues with framing, creative shot attempted with little success Tripod used inconstantly and/or one or more issues with framing, no creative shots attempted Tripod used rarely but is otherwise still watchable. No tripod used
 
Lighting Proper lighting throughout entire entry Lighting is correct, but one or two issues are present Proper lighting inconsistent Lighting is poor but is still watchable Major lighting issues, entry unwatchable
 
Editing Editing is clearly purposeful, contextualized, and enhances viewing. Editing is purposeful, but one or two editing decisions impacts viewing. Editing contains improper edits with little purpose which negatively impacts viewing. Editing is limited to graphic inserts with little or no attempt at editing video and/or audio. Editing is very limited, or video is unedited, which negatively impacts viewing.
 
Graphics Graphics are placed correctly with no other issues. Graphics placement, information, fonts and colors are correct but have spelling mistakes. Graphics placement, information, and spelling are correct but incompatible fonts and/or colors are used. Graphics are placed inconstantly throughout No Graphics used.

Max runtime: It is recommended that clips be no longer than 2-minutes. The clips are allowed to be longer, but the total runtime for all 4 clips combined cannot exceed 8minutes.

Clip Information: Entires must contain each of the following four clips:

  • Solo Anchor – Feature your school’s best solo anchor. (Male or Female)
  • Interview – Interview of a student, teacher, community member, etc. 
  • On-the-spot/Field Report 
  • Anchor Team 

Up to four students can be featured on the entry. 

Clips should be arranged in the order above. 

Due Date: 3/9/23

*Schools entering this category must enter the News Show category.

Entries in this category showcase the talents of individual anchors, anchor teams, and reporters. A sense of humor can be a positive attribute for an announcer but beware of distracting silliness. Nominees will be seen in a variety of settings demonstrating versatility and strength. 

Judging Rubric 

  • Eye Contact (30%)
  • Enthusiasm/Personality (35%)
  • Voice Inflection, Speaking Rate, and Clarity (35%)

Judging Rubric Chart: 

Criteria 

24-30 

19-24  13-18  7-12 

1-6 

Eye Contact  Talent maintains appropriate eye contact with the audience 100% of the time  Talent maintains appropriate eye contact with the audience 75% of the time  Talent maintains appropriate eye contact with the audience 50% of the time  Talent maintains appropriate eye contact with the audience 25% of the time  Talent is seen too little during the entry to judge 
           

Criteria 

29-35  22-28  15-21  8-14 

1-7 

Enthusiasm/Personality  Talent’s personality and enthusiasm correspond with the intended message of the video packages 100% of the time  Talent’s personality and enthusiasm correspond with the intended message of the video packages 75% of the time  Talent’s personality and enthusiasm correspond with the intended message of the video packages 50% of the time  Talent’s personality and enthusiasm correspond with the intended message of the video packages 25% of the time  Talent’s personality and enthusiasm do not correspond with the intended message of the video packages 
           
Voice Inflection, Speaking Rate, and Clarity  Talent’s voice inflection, speaking rate, and clarity are balanced and in line with the video package 100% of the time  Talent’s voice inflection, speaking rate, and clarity are balanced and in line with the video package 75% of the time  Talent’s voice inflection, speaking rate, and clarity are balanced and in line with the video package 50% of the time  Talent’s voice inflection, speaking rate, and clarity are balanced and in line with the video package 25% of the time  Talent’s voice inflection, speaking rate, and clarity are not balanced and in line with the video package 
  • Max Runtime: 5-minutes
  • Entry must be tied to a specific academic standard. 
  • The academic standard must be included in the entry’s title slate 
  • General academic promotional and school promotional videos are NOT eligible for entry into this category. 
  • Due Date: 3/9/23

Entries in this category should promote an academic standard by hooking students into a lesson. For example, Bill Nye the Science Guy uses creative approaches to explain the fundamentals of science, Reading Rainbow promotes the love of reading with creative book reports presented by students. Students are encouraged to collaborate with academic-area teachers so these videos may be used in classrooms. 

Judging Rubric 

  • Curriculum Reinforcement (50%)
  • Creativity (25%)
  • Technical Merit (25%)

Judging Rubric Chart

Criteria   41-50   31-40   21-30   11-20   1-10
Curriculum Reinforcement The entry is tied to an academic standard, successfully teaches a lesson or concept, and hooks viewers into wanting to learn more The entry is tied to an academic standard, successfully teaches a lesson or concept, but does little to hook viewers into wanting to learn more The entry is tied to an academic standard, but unsuccessfully teaches a lesson or concept The entry is tied to an academic standard but does not teach a lesson or concept The entry is not tied to an academic standard
 
Criteria   20-25   16-20   11-15   6-10   1-5
Creativity The entry is original and unique in its approach to the lesson or concept The entry has some original thought and is moderately creative in its approach to the lesson or concept The entry has little originality but has a somewhat creative approach to the lesson or concept The entry is not original but has a somewhat creative approach to the lesson or concept The entry is not original and does not have a creative approach to the lesson or concept
 
Technical Merit
Criteria   5   4   3   2   1
Sound No sound issues One or two moments of sound issues but does not detract from the entry Sound issues are present throughout but is watchable Sound is severely distorted and is incomprehensible No Sound
 
Tripod Tripod used throughout the entry, no issues with framing, at least one creative shot Tripod used throughout the entry, no issues with framing, creative shot attempted with little success Tripod used inconstantly and/or one or more issues with framing, no creative shots attempted Tripod used rarely but is otherwise still watchable. No tripod used
 
Lighting Proper lighting throughout entire entry Lighting is correct, but one or two issues are present Proper lighting inconsistent Lighting is poor but is still watchable Major lighting issues, entry unwatchable
 
Editing Editing is clearly purposeful, contextualized, and enhances viewing. Editing is purposeful, but one or two editing decisions negatively impact viewing. Editing contains improper edits and/or jump cuts with little purpose which negatively impacts viewing. Editing is limited to graphic inserts with little or no attempt at editing video and/or audio. Editing is very limited, or video is unedited, which negatively impacts viewing.
 
Graphics Graphics are placed correctly with no other issues Graphics placement, information, fonts and colors are correct but have spelling mistakes Graphics placement, information, and spelling are correct but incorrect fonts and colors are used Graphics are placed inconstantly throughout No Graphics used

Max Runtime: 3-minutes

  • Entries may consist of one or more sportscasting segments and/or announcers but should not go over the max runtime.
  • Most sports may be showcased, including middle and high school, amateur and professional leagues, Olympic events, and non-traditional sports such as disc golf and e-sports.
  • Sports such as MMA, Boxing, Marksmanship, etc. may NOT be showcased. If we cannot have it or watch it at school, then it cannot be entered into the competition.

Due Date: 3/9/23

In the United States, 20% of our population participate in some type of sport and even more enjoy watching them live and on television. To make television sports broadcasts even better sportscasters communicate stats, highlights, and player interviews. In fact, entire television networks, radio stations, and YouTube channels are built around covering the world of sports. And, as with any on-air talent, a sense of humor can be a positive attribute for an announcer but beware of distracting silliness. The use of B-roll, game audio, and clear microphone audio is of utmost importance as coverage of sports events on television requires a high-impact visual element to keep viewers interested in getting coverage from that person or program.

Judging Rubric 

  • Eye Contact (25%)
  • Enthusiasm, Personality, Voice Inflection, Speaking Rate, and Clarity (25%)
  • Use of B-roll and Audio (25%)
  • Technical Merit (25%)

Judging Rubric Chart:

Criteria   21-25   16-20   11-15   6-10   1-5
Eye Contact Talent maintains appropriate eye contact with the audience 100% of the time Talent maintains appropriate eye contact with the audience 75% of the time Talent maintains appropriate eye contact with the audience 50% of the time Talent maintains appropriate eye contact with the audience 25% of the time Talent is seen too little during the entry to judge
 
Enthusiasm, Personality, Voice Inflection, Speaking Rate, and Clarity Talent’s personality and enthusiasm correspond with the intended message of the video packages and their voice inflection, speaking rate, and clarity are balanced and in line with the video package 100% of the time Talent’s personality and enthusiasm correspond with the intended message of the video packages and their voice inflection, speaking rate, and clarity are balanced and in line with the video package 75% of the time Talent’s personality and enthusiasm correspond with the intended message of the video packages and their voice inflection, speaking rate, and clarity are balanced and in line with the video package 50% of the time Talent’s personality and enthusiasm correspond with the intended message of the video packages and their voice inflection, speaking rate, and clarity are balanced and in line with the video package 25% of the time Talent’s personality and enthusiasm correspond with the intended message of the video packages and their voice inflection, speaking rate, and clarity are balanced and in line with the video package 0% of the time
 
Use of B-roll and audio The b-roll and audio used reflects the appropriate amount of energy and hype that reflects the talent’s enthusiasm 100% of the time. The b-roll and audio used reflects the appropriate amount of energy and hype that reflects the talent’s enthusiasm 75% of the time. The b-roll and audio used reflects the appropriate amount of energy and hype that reflects the talent’s enthusiasm 50% of the time The b-roll and audio used reflects the appropriate amount of energy and hype that reflects the talent’s enthusiasm 25% of the time The b-roll and audio used reflects the appropriate amount of energy and hype that reflects the talent’s enthusiasm 0% of the time

Max Runtime: 5-minutes
Due Date: 3/9/23

Videos entered in this category may explore important social issues within Polk County Schools, the communities served by our schools, or our state, nation, or world. Documentaries may also profile influential people or showcase the success of individuals or groups. They may follow a traditional documentary style, which focuses on in-depth reporting, the dramatic re-enactment style, which uses a short film to make a point about an important subject, or the vlog style focusing on smaller quickly explained yet engaging topics. Traditionally, documentaries that deal with social issues and topics outside the school setting seem to have a better chance of winning if they are produced well.

Judging Rubric 

  • Importance of Topic (25%)
  • Clarity and Organization (25%)
  • Comprehensiveness (25%)
  • Technical Merit (25%)

Judging Rubric Chart:

Criteria  

20-25

  16-20   11-15   6-10  

1-5

Importance of Topic The topic chosen is of high interest to most viewers The topic chosen is of medium interest to most viewers The topic chosen is only important to viewers within the entrant’s school The topic chosen is too narrow, being of interest to a select few The topic chosen is too broad to be of any importance
 
Clarity & Organization The topic is clear and presented in an organized, concise manner The topic is clear, but the organizational method does not fit the topic The topic is clear but no organizational method present The topic is somewhat clear but no organizational method present The topic is not clear and no organizational method present
 
Comprehensiveness The topic is thoroughly researched and includes only necessary information The topic is well researched but includes some information that is not necessary The topic is researched but includes erroneous information There is little evidence the topic was researched  The topic is not researched
 
Technical Merit
Criteria  

5

  4   3   2  

1

Sound No sound issues One or two moments of sound issues but does not detract from the entry Sound issues are present throughout but is watchable Sound is severely distorted and is incomprehensible No Sound
 
Tripod Tripod used throughout the entry, no issues with framing, at least one creative shot Tripod used throughout the entry, no issues with framing, creative shot attempted with little success Tripod used inconstantly and/or one or more issues with framing, no creative shots attempted Tripod used rarely but is otherwise still watchable. No tripod used
 
Lighting Proper lighting throughout entire entry Lighting is correct, but one or two issues are present Proper lighting inconsistent Lighting is poor but is still watchable Major lighting issues, entry unwatchable
 
Editing Editing is clearly purposeful, contextualized, and enhances viewing. Editing is purposeful, but one or two editing decisions negatively impact viewing. Editing contains improper edits and/or jump cuts with little purpose which negatively impacts viewing. Editing is limited to graphic inserts with little or no attempt at editing video and/or audio Editing is very limited, or video is unedited, which negatively impacts viewing.
 
Graphics Graphics are placed correctly with no other issues Graphics placement, information, fonts and colors are correct but have spelling mistakes Graphics placement, information, and spelling are correct but incorrect fonts and colors are used Graphics are placed inconstantly throughout No Graphics used

Max Runtime: 10-minutes

  • Entries must meet the approval of the school’s administration.
  • Entries cannot contain the following:
    • Weapons of any kind either real or simulated (guns, knives, etc.)
    • Drugs of any kind either real or simulated (powder, pills, alcohol, etc.)
  • Entries can use creative filmmaking techniques to imply the use of the items above, but these elements cannot be shown on screen.
  • Although software like GarageBand, Soundtrack, and some pay-for-media sources like Digital Juice and videoblocks.com have no copyright restrictions, beware that other music sources, such as www.freeplaymusic.com and www.youtube.com include varying levels of usage restrictions. Some music sources, for instance, demand fees if their music is going to be entered into a competition, broadcast on the Internet or cable, or played at a live performance. Although our competition is non-profit and offers no cash prizes, our ceremony is indeed a live performance and we are definitely simulcasting it on cable and the Internet.
  • If you plan to use a song that is copyrighted, written copyright permission is required. There will be no bonus points awarded for original music. Failure to obtain copyright permission will result in disqualification from the category.
  • If you plan to use a karaoke version of a song, written copyright permission is required from the karaoke version’s copyright holder. Failure to obtain copyright permission will result in disqualification from the category.

Due Date: 3/9/23

Films should tell a narrative story utilizing the standard three-act structure: a beginning, middle, and end. Make sure that all dialogue is clearly heard and be realistic about limited human attention spans. Remember, these short films are being produced for a school audience, so exercise restraint when choosing topics or shooting scenes. Entries in this category may be comedies, dramas, computer animations, or non-computer animations. Videos should be produced in good taste and have the approval of the school’s administration.

Judging Rubric 

  • STORY/SCREENPLAY – 15 points
    The story is original and well written. The dialog is realistic, and the characters are well thought out and compelling.
  • CINEMATOGRAPHY – 15 points
    Shot selection and movements are well placed and planned. Visuals are compelling and shot composition helps tells the story rather than just capture it. 
  • PRODUCTION DESIGN – 15 points
    The filming location, set, wardrobe, and props are well thought out and reflect the time period and theme of the story.
  • ACTING – 15 points
    The audience cares about the characters. Relational dynamics are believable.
  • DIRECTOR – 10 points
    The story told is clear and has a distinctive style and tone. Relational dynamics are realistic.
  • EDITOR – 10 points
    The arrangement of video, sound, and effects elements engages the audience and reflects the mood and cohesion of the story.
  • ORIGINAL MUSIC SCORE or SCORE EFFECTIVENESS (if not original) – 10 points
    The music complements the story and engages the audience.
  • SOUND DESIGN  10 points
    Consistent levels, transitions between words and music is seamless, absence of distracting noises (buzz, hum, hiss, etc.).

Written permission from copyright holders is required for entries that include copyrighted songs or videos. The Fair Use provision of U. S. copyright law does allow schools to incorporate portions of songs as long as those portions are less than 10% of the original. Regardless of length, copyrighted music may not make up the entire sound track of an entry without written permission.

The online entry submission form includes a place for attaching permission documentation. That form also includes a place to indicate that an entry has no copyrighted content.  Please remember that entries cannot be accepted without this documentation. ASCAP is a source that can help you locate where to apply for permission to use a copyrighted song: https://www.ascap.com/home/ace-title-search/index.aspx

Enter the name of the song in the search bar, and contact information should appear for that song. When you do make contact, ITV recommends using every communication avenue possible, including telephone calls, e-mails, and US Mail. Keep written records of your attempts and continue to contact them until you have received a written reply. ITV also recommends that students and their parents get involved in the effort to acquire permission.

In your application for permission to use a song, spell out the details of how you will be using it for a non-profit school project and that you’re teaching students how to edit, write and plan a video production. Attaching a storyboard might help. Indicate that this video is being entered in a local contest that broadcasts winning entries on the Internet and on the local government television channels.

Music can also be purchased from companies like Digital Juice and Storyblocks.com, and can be downloaded from Web sites like www.freeplaymusic.com but read all use guidelines carefully to ensure you are complying with any restrictions. Most pieces have some type of restriction for free use along with paid usage by use case.

YouTube is another popular source of music content and is subject to copyright law. Contact information for the YouTube channel’s owner is usually found in the About section of the channel’s main page.

The best way to avoid the challenge of applying for written copyright permission is to use programs like GarageBand and Logic. Students may use either program to create their own music. Student bands and school music groups may also write and perform their own music.

Creating original digital content is an important 21st-century skill. The International Society for Technology in Education (ISTE) also identifies the importance of teaching students respect for the creative property of others.

Pictures and videos downloaded from the Internet for use in news shows, documentaries, and the anchor categories do not need written permission because of standard news industry practices. However, these videos and pictures will still need to be cited during the end credits. ITV encourages students and teachers to take their own pictures or create their own drawings where possible.

The Television Production Student of the Year (SOTY) application must be submitted online by Thursday, March 9, 2023, at the following link: https://pcpsva.secure-platform.com. Once logged in, click Submit an Entry, then select Student of the Year from the Category list.

The form will require you to submit a digital, close-up picture of your student in the .jpg, .gif, or .bmp format. This picture should be taken or scanned at nothing smaller than 1024 X 768 pixel resolution so that the picture appears in high quality in our program. Also, ensure that lighting is adequate. An audio recording of the student pronouncing his or her name is required.

In the space provided in the online form, write a short 3-5 – sentence letter of recommendation indicating why this student is your school’s choice for the student of the year honor. Focus the recommendation on the student’s character and skill in television production. This letter will be included in the program.

Our SOTYs will again play a role in the ceremony, opening the envelopes announcing the Best of each category

It is very important that your SOTY be at the ceremony and be willing to participate in the evening’s events. Please explain how they will participate to ensure they are comfortable with being on stage. Also, please confirm the May 3, 2022 ceremony date with parents, who are of course, also strongly encouraged to attend. We ask that you not choose a student who cannot participate in the ceremony.